A beachfront hotel with colorful balconies and palm trees, people enjoying the sandy beach and ocean waves under a clear sky.

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Brand New Hotel

A Myrtle Beach Oceanfront Hotel

Now Open: voco™ The Shelby – Myrtle Beach is a playful, boutique hotel that brings a fresh, distinctive energy to the heart of Myrtle Beach. Blending modern elegance with whimsical charm, this thoughtfully designed coastal retreat offers a stay that’s as unexpected as it is unforgettable. Discover a retro-inspired retreat where playing beneath the palm trees fuels fun alongside the ocean waves. A modern homage to everything that makes Myrtle Beach memoried and memorable, our whimsical oceanfront shell is your shell, beckoning travelers to experience tasteful shorefront accommodations, thoughtful service, and playful programming.

VIEW OFFERS

A modern living room with a wooden ceiling, artwork, comfy seating, warm lighting, plants, and sheer curtains enhancing the natural light.

IT'S BETTER TO BE A MEMBER

A modern hotel room with a bed, sofa, TV, and balcony view. Orange and blue accents decorate the space, creating a cozy atmosphere.

A beach view with two chairs and a small table on a balcony overlooking the ocean under a blue sky with clouds.

A modern hotel room with a large bed, TV, chair, and balcony showing an ocean view in the background.

A cozy living room with a beige sofa, colorful cushions, a wicker coffee table, and a lamp. The walls are orange and white with a beach painting.

Beachfront Retreat

Rooms & Suites

The inviting ambiance of our rooms creates the perfect backdrop for making memories, while our thoughtful amenities cater to your every need. You’ll find yourself immersed in an atmosphere that is warm, welcoming, and full of character, reflecting the unique charm of Myrtle Beach itself.

Our Rooms

A seaside resort with palm trees, people relaxing by the pool, and a jogger on a path.

The image shows a beachfront hotel with colorful balconies, surrounded by palm trees, and people enjoying the beach.

It's Pool Time

The Shelby Amenities

Unwind by our spacious outdoor pool and enjoy a refreshing cocktail poolside or enjoy fast-paced action at our brand new pickleball courts, coming soon to The Shelby!

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The image shows a modern, cozy dining area with wooden tables and chairs, green accents, and a floral mural on the wall.

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Beverages & Beachside Bliss

Seaside Bites

Indulge in delicious cuisine at The Palm & Pebble serving breakfast, lunch and dinner or enjoy fabulous cocktails and lite bites at our poolside tiki bar, The Shelby Beach Club.

DINING

Weddings & Events

Say "I Do"

Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

Weddings

A couple walks hand in hand along a beach at sunset, creating a romantic and serene scene by the ocean with gentle waves and a glowing sky.

A long banquet table with white chairs adorned with green bows, set with glassware and floral arrangements for an event.

A couple is walking barefoot on a tranquil beach, with the woman in a white dress, holding a bouquet, reflecting in the wet sand.

A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.

Weddings & Events

Say "I Do"

Weddings

A modern room with a table and chairs, a plant, and a large window showing a beach view. There's also a blank white frame on the wall.

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Style & Functionality

Gather Your Group

Our event spaces are thoughtfully designed to blend sophistication and comfort, creating a seamless experience for your attendees. From intimate meeting rooms to larger banquet areas, we cater to groups of all sizes. With state-of-the-art audiovisual equipment and customizable layouts, we ensure every detail aligns with your vision.

MEETINGS

Fore!

Golf Getaway

Myrtle Beach, SC, is a golfer's paradise, boasting over 90 pristine golf courses that cater to every skill level, from beginner to seasoned pro. A golf getaway here combines stunning fairways with the coastal charm of the Grand Strand, creating an unforgettable experience. After a day on the greens, unwind in style at voco The Shelby - Myrtle Beach, where modern comforts and Southern hospitality set the perfect tone for relaxation.

START PLANNING

A serene beach scene at sunset with pink clouds, gentle waves, and a distant city skyline along the coast.

Relax or Dive Into Adventure

Explore Myrtle Beach

Whether you’re here to relax or dive into adventure, The Shelby – Myrtle Beach is your gateway to unforgettable experiences along the Grand Strand. With its prime location, upscale amenities, and oceanfront views, here’s what makes The Shelby a standout destination and some of the best ways to enjoy your stay.

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