A vibrant poolside scene with wicker loungers, pink umbrellas, and a colorful building, set against a clear blue sky.

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Oceanfront Hotel in Myrtle Beach – voco™ The Shelby

Now open and welcoming guests, voco™ The Shelby – Myrtle Beach is a playful, boutique oceanfront hotel in Myrtle Beach designed for unforgettable coastal getaways. Blending modern elegance with whimsical charm, this newly opened retreat offers stylish beachfront accommodations, thoughtful service, and a retro-inspired vibe that reflects the soul of the Grand Strand.

Steps from the sand and surrounded by palm trees, our Myrtle Beach oceanfront hotel invites travelers to relax, recharge, and make memories. Whether you're here for a family vacation, romantic escape, or beachside adventure, The Shelby offers the perfect mix of comfort, character, and coastal flair.

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A modern living room with a wooden ceiling, artwork, comfy seating, warm lighting, plants, and sheer curtains enhancing the natural light.

IT'S BETTER TO BE A MEMBER

A modern hotel room with a bed, sofa, TV, and balcony view. Orange and blue accents decorate the space, creating a cozy atmosphere.

A beach view with two chairs and a small table on a balcony overlooking the ocean under a blue sky with clouds.

A modern hotel room with a large bed, TV, chair, and balcony showing an ocean view in the background.

A cozy living room with a beige sofa, colorful cushions, a wicker coffee table, and a lamp. The walls are orange and white with a beach painting.

Beachfront Retreat

Rooms & Suites

The inviting ambiance of our rooms creates the perfect backdrop for making memories, while our thoughtful amenities cater to your every need. You’ll find yourself immersed in an atmosphere that is warm, welcoming, and full of character, reflecting the unique charm of Myrtle Beach itself.

Our Rooms

A serene poolside scene with sun loungers, pink umbrellas, and palm trees under a sunny sky, perfect for a relaxing day.

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Condé Nast Traveler

The Most Exciting Hotel Openings of Summer 2025

FULL ARTICLE

A poolside area with wicker lounge chairs, white umbrellas, surrounded by a modern building and palm trees under a clear blue sky.

Poolside scene with clear water, lounge chairs, and pink umbrellas under a blue sky, creating a relaxing outdoor setting.

It's Pool Time

The Shelby Amenities

Unwind by our spacious outdoor pool and enjoy a refreshing cocktail poolside or lounging in the lazy river.

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The image shows a modern, cozy dining area with wooden tables and chairs, green accents, and a floral mural on the wall.

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Beverages & Beachside Bliss

Seaside Bites

Indulge in delicious cuisine at The Palm & Pebble serving breakfast, lunch and dinner or enjoy poolside cocktails and lite bites. Poolside service available through The Palm & Pebble.

DINING

Weddings & Events

Say "I Do"

Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

Weddings

A couple walks hand in hand along a beach at sunset, creating a romantic and serene scene by the ocean with gentle waves and a glowing sky.

A long banquet table with white chairs adorned with green bows, set with glassware and floral arrangements for an event.

A couple is walking barefoot on a tranquil beach, with the woman in a white dress, holding a bouquet, reflecting in the wet sand.

A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.

Weddings & Events

Say "I Do"

Weddings

A dining area with elegantly set tables, glassware, white plates, and palm leaf centerpieces, surrounded by large windows and chairs.

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Style & Functionality

Gather Your Group

Our event spaces are thoughtfully designed to blend sophistication and comfort, creating a seamless experience for your attendees. From intimate meeting rooms to larger banquet areas, we cater to groups of all sizes. With state-of-the-art audiovisual equipment and customizable layouts, we ensure every detail aligns with your vision.

MEETINGS

Fore!

Golf Getaway

Myrtle Beach, SC, is a golfer's paradise, boasting over 90 pristine golf courses that cater to every skill level, from beginner to seasoned pro. A golf getaway here combines stunning fairways with the coastal charm of the Grand Strand, creating an unforgettable experience. After a day on the greens, unwind in style at voco The Shelby - Myrtle Beach, where modern comforts and Southern hospitality set the perfect tone for relaxation.

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A serene beach scene at sunset with pink clouds, gentle waves, and a distant city skyline along the coast.

Relax or Dive Into Adventure

Explore Myrtle Beach

Whether you’re here to relax or dive into adventure, The Shelby – Myrtle Beach is your gateway to unforgettable experiences along the Grand Strand. With its prime location, upscale amenities, and oceanfront views, here’s what makes The Shelby a standout destination and some of the best ways to enjoy your stay.

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