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A vibrant poolside scene with wicker loungers, pink umbrellas, and a colorful building, set against a clear blue sky.

Oceanfront Hotel in Myrtle Beach
voco™ The Shelby

Now open and welcoming guests, voco™ The Shelby – Myrtle Beach by IHG is a playful, boutique oceanfront hotel in Myrtle Beach designed for unforgettable coastal getaways. Blending modern elegance with whimsical charm, this newly opened retreat offers stylish beachfront accommodations, thoughtful service, and a retro-inspired vibe that reflects the soul of the Grand Strand.

Steps from the sand and surrounded by palm trees, our Myrtle Beach oceanfront hotel invites travelers to relax, recharge, and make memories. Whether you're here for Spring Break, family vacation or summer beachside vacation, The Shelby offers the perfect mix of comfort, character, and coastal flair.

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A modern reception area with two wooden desks, decorative shelves, warm lighting, a “VOCO by Dig” sign, and plants, creating a welcoming lobby vibe.
© Voco The Shelby – Myrtle Beach
A modern reception area with two wooden desks, decorative shelves, warm lighting, a “VOCO by Dig” sign, and plants, creating a welcoming lobby vibe.
© Voco The Shelby – Myrtle Beach

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The image shows a logo with “VOCO” in large letters and the phrase “The Shelby Myrtle Beach” beside it, plus a tagline “AN IND H0TEL” below.

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© Voco The Shelby – Myrtle Beach

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Spring Break

Your Spring Break escape to voco The Shelby – Myrtle Beach by IHG begins now. Stay at the newest hotel on the Grand Strand with oceanfront views, spacious outdoor pool, tiki bar and lazy river. The best part? There is direct beach access so you can put your toes in the sand and splash around in the ocean. Our hotel is steps from all the popular Myrtle Beach attractions, dining, and nightlife. Limited availability—book your oceanfront Spring Break trip in Myrtle Beach now.

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A modern hotel room with a bed, sofa, TV, and balcony view. Orange and blue accents decorate the space, creating a cozy atmosphere.
A beach view with two chairs and a small table on a balcony overlooking the ocean under a blue sky with clouds.
A modern hotel room with a large bed, TV, chair, and balcony showing an ocean view in the background.
A cozy living room with a beige sofa, colorful cushions, a wicker coffee table, and a lamp. The walls are orange and white with a beach painting.

Beachfront Retreat

Rooms & Suites

Unwind in stylish guest rooms and suites designed with comfort and retro coastal charm. Many rooms feature private balconies and ocean views, offering the perfect setting for your Myrtle Beach Spring Break or Summer getaway. High-speed Wi-Fi and thoughtful amenities make every stay effortless.

Our Rooms

A sunny poolside with clear blue water, lounge chairs, and white umbrellas along a sunlit deck.Note: The user asked "Top it at 140 characters, always ending the sentence." My sentence ends with a period and is under 140 characters. If you want exactly 140 characters, I can adjust.
© Voco The Shelby – Myrtle Beach

It's Pool Time

The Shelby Amenities

Enjoy warm-weather fun at the outdoor pool and lazy river, perfect for Spring Break groups and summer family vacations alike. Relax poolside with cocktails and casual bites from The Shelby Tiki Bar, where the beach atmosphere continues all day and into the evening.

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© Voco The Shelby – Myrtle Beach

Happenings

2026 Myrtle Beach Events & Festivals

Plan your Spring Break or summer vacation in Myrtle Beach at voco The Shelby, an oceanfront hotel perfectly positioned on the Grand Strand. With direct beach access, lively poolside amenities, and a laid-back coastal vibe, The Shelby is one of the most sought-after hotels for Spring Break and Summer travel.

Spring Break dates from March through April and peak Summer weekends are booking quickly. Reserve early to secure the best availability and oceanfront views.

Spring Break: March - April 2026

Sun Fun Festival: 5/1/26 - 5/4/26

Myrtle Beach Classic: 5/7/26 - 5/10/26

Carolina Country Music Frestival: 6/4/26 - 6/7/26
Featuring: Post Malone, Blake Shelton and Luke Bryan

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Beverages & Beachside Bliss

Seaside Bites

Indulge in delicious cuisine at The Palm & Pebble serving breakfast and dinner or enjoy poolside cocktails and lite bites. Poolside service available through The Palm & Pebble.

DINING

Weddings & Events

Say "I Do"

Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

Weddings

A couple walks hand in hand along a beach at sunset, creating a romantic and serene scene by the ocean with gentle waves and a glowing sky.
A long banquet table with white chairs adorned with green bows, set with glassware and floral arrangements for an event.
A couple is walking barefoot on a tranquil beach, with the woman in a white dress, holding a bouquet, reflecting in the wet sand.
A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.

Weddings & Events

Say "I Do"

Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

Weddings

A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.
A dining area with elegantly set tables, glassware, white plates, and palm leaf centerpieces, surrounded by large windows and chairs.

Style & Functionality

Gather Your Group

Our event spaces are thoughtfully designed to blend sophistication and comfort, creating a seamless experience for your attendees. From intimate meeting rooms to larger banquet areas, we cater to groups of all sizes. With state-of-the-art audiovisual equipment and customizable layouts, we ensure every detail aligns with your vision.

MEETINGS

    Fore!

    Golf Getaway

    Myrtle Beach, SC, is a golfer's paradise, boasting over 90 pristine golf courses that cater to every skill level, from beginner to seasoned pro. A golf getaway here combines stunning fairways with the coastal charm of the Grand Strand, creating an unforgettable experience. After a day on the greens, unwind in style at voco The Shelby - Myrtle Beach, where modern comforts and Southern hospitality set the perfect tone for relaxation.

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    A serene beach scene at sunset with pink clouds, gentle waves, and a distant city skyline along the coast.

    Relax or Dive Into Adventure

    Explore Myrtle Beach

    Whether you’re here to relax or dive into adventure, The Shelby – Myrtle Beach is your gateway to unforgettable experiences along the Grand Strand. With its prime location, upscale amenities, and oceanfront views, here’s what makes The Shelby a standout destination and some of the best ways to enjoy your stay.

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    Membership Benefits

    IHG® One Rewards

    Join IHG® One Rewards and enjoy great benefits like low rates, earn points on every stay, redeem points for free nights, free wifi and much more.

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    FLASH SALE SAVE UP TO 20%
    Book by 2/26/26

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