A vibrant poolside scene with wicker loungers, pink umbrellas, and a colorful building, set against a clear blue sky.
A modern hotel room with a bed, sofa, lamps, TV desk, and a large window showing the ocean.

voco™ The Shelby Myrtle Beach

Oceanfront Hotel in Myrtle Beach

A playful boutique oceanfront hotel in Myrtle Beach, The Shelby blends modern style with retro-inspired charm. Just steps from the sand, enjoy stylish beachfront accommodations, thoughtful service, and a laid-back coastal vibe—perfect for Spring Break, family vacations, and unforgettable beach getaways.

A modern reception area with two wooden desks, decorative shelves, warm lighting, a “VOCO by Dig” sign, and plants, creating a welcoming lobby vibe.
A woman in a pastel floral dress standing on a balcony by the ocean, with a sunny sky and turquoise railing.

It’s a completely black image with no visible objects or details, just solid darkness.

It's Better to Be a Member

A beach view with two chairs and a small table on a balcony overlooking the ocean under a blue sky with clouds.
A modern hotel room with a large bed, TV, chair, and balcony showing an ocean view in the background.
A modern hotel room with a bed, sofa, TV, and balcony view. Orange and blue accents decorate the space, creating a cozy atmosphere.
A cozy living room with a beige sofa, colorful cushions, a wicker coffee table, and a lamp. The walls are orange and white with a beach painting.

Beachfront Retreat

Rooms & Suites

Unwind in stylish guest rooms and suites designed with comfort and retro coastal charm. Many rooms feature private balconies and ocean views, offering the perfect setting for your Myrtle Beach Spring Break or Summer getaway. High-speed Wi-Fi and thoughtful amenities make every stay effortless.

Our Rooms

An outdoor hotel pool with lounge chairs, striped umbrellas, and palm trees under a clear blue sky.

It's Pool Time

The Shelby Amenities

Enjoy warm-weather fun at the outdoor pool and lazy river, perfect for Spring Break groups and summer family vacations alike. Relax poolside with cocktails and casual bites from The Shelby Tiki Bar, where the beach atmosphere continues all day and into the evening.

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Bright café seating area with wooden tables, striped booths, and a big tropical orchid wall mural.
A modern coffee bar with wall shelves of spirits, glowing pendant lights, espresso machine, and pink chairs.

Beverages & Beachside Bliss

Seaside Bites

Indulge in delicious cuisine at The Palm & Pebble serving breakfast and dinner or enjoy poolside cocktails and lite bites. Poolside service available through The Palm & Pebble.

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    Weddings & Events

    Say "I Do"

    Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

    Weddings

    A couple walks hand in hand along a beach at sunset, creating a romantic and serene scene by the ocean with gentle waves and a glowing sky.
    A long banquet table with white chairs adorned with green bows, set with glassware and floral arrangements for an event.
    A couple is walking barefoot on a tranquil beach, with the woman in a white dress, holding a bouquet, reflecting in the wet sand.
    A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.

    Weddings & Events

    Say "I Do"

    Myrtle Beach offers a stylish, beachfront setting for unforgettable weddings and events. With a blend of contemporary elegance and coastal charm, our venue is ideal for couples looking to say “I do” by the shore or anyone seeking a unique space for celebrations. Our flexible event spaces can be customized to suit any vision, from intimate gatherings to grand receptions, with sweeping ocean views providing the perfect backdrop.

    Weddings

    A bride and groom stand on a beach, holding hands and facing a picturesque sunset over the ocean.
    A dining area with elegantly set tables, glassware, white plates, and palm leaf centerpieces, surrounded by large windows and chairs.

    Style & Functionality

    Gather Your Group

    Our event spaces are thoughtfully designed to blend sophistication and comfort, creating a seamless experience for your attendees. From intimate meeting rooms to larger banquet areas, we cater to groups of all sizes. With state-of-the-art audiovisual equipment and customizable layouts, we ensure every detail aligns with your vision.

    MEETINGS

      Fore!

      Golf Getaway

      Myrtle Beach, SC, is a golfer's paradise, boasting over 65 pristine golf courses that cater to every skill level, from beginner to seasoned pro. A golf getaway here combines stunning fairways with the coastal charm of the Grand Strand, creating an unforgettable experience. After a day on the greens, unwind in style at voco The Shelby - Myrtle Beach, where modern comforts and Southern hospitality set the perfect tone for relaxation.

      START PLANNING

      A serene beach scene at sunset with pink clouds, gentle waves, and a distant city skyline along the coast.

      Relax or Dive Into Adventure

      Explore Myrtle Beach

      Whether you’re here to relax or dive into adventure, The Shelby – Myrtle Beach is your gateway to unforgettable experiences along the Grand Strand. With its prime location, upscale amenities, and oceanfront views, here’s what makes The Shelby a standout destination and some of the best ways to enjoy your stay.

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      Quick FAQs

      The Shelby Scoop:

      Your Guide to Myrtle Beach

      Discover the best of Myrtle Beach with a little help from The Shelby. From Boardwalk favorites and local dining to seasonal events, weekend itineraries, and beach-ready travel tips, our blog has everything you need to plan a memorable coastal getaway—with The Shelby as your stylish oceanfront home base.

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      Membership Benefits

      IHG® One Rewards

      Join IHG® One Rewards and enjoy great benefits like low rates, earn points on every stay, redeem points for free nights, free wifi and much more.