Myrtle Beach offers more than summer beach days. Annual concerts, races, golf tournaments, car shows and holiday celebrations bring visitors to the city throughout the year.
Located on the oceanfront near the Boardwalk, voco The Shelby – Myrtle Beach places guests close to many downtown events while providing a comfortable place to return to after the crowds clear.
Use this seasonal guide to find an event that fits your interests, then confirm current dates and details with the organizer before booking. Schedules, locations, admission policies and programming may change from year to year.
Winter Events in Myrtle Beach
Winter brings holiday lights, New Year’s Eve celebrations and a quieter stretch of beach season.
Winter Wonderland at the Beach
Typical timing: Late November through early January
Location: Myrtle Beach Boardwalk and downtown
Winter Wonderland at the Beach transforms the Boardwalk with an oceanfront light display, seasonal entertainment and family activities. Programming generally centers around Plyler Park and downtown Myrtle Beach, making it easy to pair the festivities with dinner or an evening Boardwalk walk.
A Southern Times Square
Typical timing: New Year’s Eve
Location: The Market Common
A Southern Times Square rings in the new year with live entertainment, food and drink vendors, children’s activities and a midnight ball drop. Recent celebrations have also included a large drone show. Admission requirements can vary, so review the current year’s details before attending.
Spring Events in Myrtle Beach
Warmer weather brings runners, golfers, classic cars and the first major outdoor festivals of the year.
Myrtle Beach Marathon
Typical timing: Early March
Location: Myrtle Beach
The Myrtle Beach Marathon attracts runners for a fast, flat course featuring several oceanfront miles. Race weekend traditionally includes full- and half-marathon distances, with additional options varying by year.
Guests at The Shelby can turn the race into a weekend by adding a recovery walk on the beach or a quiet afternoon beside the pool.
Can-Am Days
Typical timing: March
Location: Throughout the Grand Strand
Can-Am Days celebrates the longstanding relationship between the Myrtle Beach area and its Canadian visitors. Rather than taking place at one venue, the festival includes entertainment, discounts and activities at participating businesses and attractions across the area.
Run to the Sun Car and Truck Show
Typical timing: March
Location: Former Myrtle Square Mall site
Run to the Sun brings thousands of classic cars and trucks to Myrtle Beach each spring. The multiday show includes vehicle displays, vendors and special appearances, while additional classic cars can often be seen cruising Ocean Boulevard throughout the weekend.
The show regularly draws a large crowd, so accommodations should be reserved early.
Sun Fun Festival
Typical timing: May
Location: Downtown Myrtle Beach and Plyler Park
The Sun Fun Festival welcomes the start of summer with family activities, live entertainment and beachside programming near the Boardwalk.
The lineup changes each year, but its downtown location makes it one of the most convenient festivals for guests staying at The Shelby. Check the Myrtle Beach annual festival calendar for current details.
ONEflight Myrtle Beach Classic
Typical timing: May
Location: Dunes Golf and Beach Club
The ONEflight Myrtle Beach Classic brings PGA TOUR competition to one of the area’s best-known golf courses.
Tournament week includes professional golf, hospitality experiences and additional programming. Golf fans can build a longer trip around the tournament by adding a round at an area course and a few days beside the ocean.
Summer Events in Myrtle Beach
Summer brings the largest crowds and the busiest event calendar, with concerts and family entertainment concentrated around downtown.
Carolina Country Music Fest
Typical timing: June
Location: Burroughs & Chapin Pavilion Place
Carolina Country Music Fest is one of Myrtle Beach’s largest annual events. The multi-day festival brings major country artists to an oceanfront venue near the Boardwalk.
The Shelby’s downtown location makes it a convenient option for concertgoers, but rooms and festival passes can sell quickly. Reserve both as soon as dates and ticket sales are announced.
Hot Summer Nights
Typical timing: June through early September
Location: Plyler Park
Hot Summer Nights brings recurring seasonal entertainment to Plyler Park, including live music, themed nights and family programming.
Events are generally free and take place near the SkyWheel and Boardwalk attractions. Because the schedule changes throughout the summer, check the current downtown event calendar during your stay.
Independence Day Celebrations
Typical timing: Around July 4
Location: Throughout Myrtle Beach
Fourth of July celebrations may include fireworks, parades, live entertainment and special events at locations throughout Myrtle Beach.
Exact display times and viewing locations can change annually. Check municipal and tourism calendars shortly before your trip, arrive early and expect heavier traffic around major fireworks shows.
Late-Summer and Fall Events
Warm weather frequently continues well into fall, giving visitors the chance to combine golf tournaments, races and music festivals with time on the beach.
Play Golf Myrtle Beach World Amateur
Typical timing: Late August or early September
Location: Golf courses throughout the Grand Strand
The Myrtle Beach World Amateur Handicap Championship brings thousands of recreational golfers together for several days of competition.
Rounds take place at courses across the Grand Strand, followed by social events and a championship round. Registration and accommodations should be arranged well ahead of tournament week.
Myrtle Beach Mini Marathon
Typical timing: October
Location: Myrtle Beach Boardwalk area
The Myrtle Beach Mini Marathon combines a flat coastal course with a beach-themed finish. Race programming commonly includes a half marathon and shorter-distance events, although the exact lineup can vary.
Its Boardwalk-area setting makes an oceanfront hotel particularly useful on race morning.
Myrtle Beach Jazz Festival
Typical timing: October
Location: Former Myrtle Square Mall site
The Myrtle Beach Jazz Festival presents several days of live jazz, food, drinks and vendors. The event began near historic Charlie’s Place but has since moved to a larger venue across from the Myrtle Beach Convention Center.
Admission and ticket options may change, so check the current festival website before attending.
Planning an Event-Focused Myrtle Beach Trip
Major event weekends require a little more preparation than an ordinary beach getaway:
• Reserve accommodations early for CCMF, golf tournaments, car shows and holiday weekends.
• Purchase event admission directly from the organizer when possible.
• Review parking, shuttle and road-closure information before leaving the hotel.
• Confirm outdoor events shortly before attending in case weather affects the schedule.
• Leave some open time for the beach rather than filling every hour with event programming.
Stay Near Myrtle Beach Events at The Shelby
An event may determine when you visit, but the hotel helps shape the rest of the trip.
At voco The Shelby – Myrtle Beach, guests can stay near downtown venues and the Boardwalk while enjoying direct beach access, on-site dining, an outdoor pool and a lazy river between events.
Choose an event, check the current dates and plan your stay at voco The Shelby – Myrtle Beach.