Myrtle Beach has no shortage of oceanfront hotels. What makes voco The Shelby – Myrtle Beach stand out is not simply its location beside the Atlantic, but the personality it brings to the experience.
The hotel pairs retro-inspired style with modern rooms, direct beach access, on-site dining and an oceanfront pool area designed for actually enjoying your vacation. It feels polished but not formal, nostalgic without being dated and distinctly connected to Myrtle Beach.
A Myrtle Beach Hotel with a Story
Opened in 2025 as South Carolina’s first voco hotel by IHG, The Shelby is named in tribute to Shelby Ann Byrd, a local personality remembered as a hostess, athlete, entertainer and embodiment of Myrtle Beach’s coastal spirit.
Her influence gives the hotel more than a color scheme. Original mid-century signage, murals and playful details recall the classic American beach vacation while keeping the overall look fresh and contemporary.
Rather than relying on the usual seashells-and-anchor approach to coastal décor, The Shelby celebrates a brighter and more spirited side of Myrtle Beach.
Retro Style Meets Modern Comfort
The hotel’s 241 guest rooms and suites continue that retro-coastal style without sacrificing the practical comforts travelers need.
Guests can choose from city-view, partial-ocean-view, ocean-view and oceanfront accommodations. Many premium rooms and suites include private balconies, giving guests their own place to enjoy morning coffee or take in the Atlantic view.
Modern amenities such as comfortable bedding, fast Wi-Fi, HDTVs and mini refrigerators help the rooms work just as well for a weekend getaway as they do for a longer beach vacation.
Explore rooms and suites at voco The Shelby.
The Beach Is Part of the Stay
At an oceanfront hotel, the beach should not require a complicated plan.
The Shelby’s direct beach access allows guests to walk from the hotel to the sand whenever the mood strikes. Start the morning beside the water, return for an afternoon swim or fit in one more shoreline walk before dinner.
That freedom is especially valuable during a short trip. Instead of loading the car and searching for parking, guests can move between the beach, pool and their room throughout the day.
Poolside at The Shelby Beach Club
The Shelby Beach Club brings the hotel’s playful atmosphere outdoors with a spacious pool, lazy river and views of the ocean.
Guests can swim, float or settle into a lounge chair without leaving the property. The seasonal tiki bar serves cocktails and light bites, making it possible to spend the afternoon poolside without interrupting it for lunch elsewhere.
The area works for families, couples and groups of friends because everyone can settle into their own version of a beach day.
Discover the amenities at The Shelby.
Breakfast, Dinner and Drinks at The Palm & Pebble
The boutique experience continues at The Palm & Pebble, the hotel’s on-site restaurant and bar.
Guests can begin the morning with breakfast favorites and coffee, then return in the evening for American-inspired dishes, cocktails and a selection of brews. The relaxed setting fits the property’s personality: stylish enough for date night but comfortable enough for an easy family meal.
Poolside cocktails and light bites are also available seasonally at The Shelby Beach Club.
Explore food and drink at The Shelby.
Small Details with Local Personality
Boutique hotels are often defined by the details guests do not find everywhere else.
At The Shelby, those touches include locally made saltwater taffy at check-in, La Colombe coffee, Apotheke bath products and an in-room digital guide with ideas for exploring Myrtle Beach.
Individually, they may be small. Together, they make the stay feel more considered and less standardized.
Close to the Myrtle Beach Boardwalk
The Shelby is located at 1802 North Ocean Boulevard, near the northern end of the Myrtle Beach Boardwalk and downtown entertainment district.
Guests can explore Pier 14, ride the SkyWheel, visit Plyler Park or browse the Boardwalk’s restaurants, arcades and shops. Broadway at the Beach, Ripley’s Aquarium, Family Kingdom and the Myrtle Beach Convention Center are also within a short drive.
The location makes it possible to divide a vacation between time at the hotel and time exploring the destination without spending the entire trip in the car.
Individual Style Backed by IHG
As part of IHG’s voco brand, The Shelby combines its local identity with the familiarity of an established hospitality company.
Guests receive an experience shaped around Myrtle Beach while retaining access to IHG’s booking platform and IHG One Rewards benefits during qualifying stays. It offers the personality travelers look for in a boutique hotel with the confidence that comes from booking within a recognized hotel family.
A Different Kind of Myrtle Beach Stay
The Shelby does not attempt to separate guests from the energy of Myrtle Beach. It embraces it.
Its colors, history and playful design reflect the destination, while its oceanfront rooms, pool, lazy river, dining and beach access make it easy to settle in and enjoy the coast.
For travelers looking beyond the conventional beach hotel, voco The Shelby offers something more distinctive: a stay with modern comfort, local character and just enough nostalgia.
Plan your stay at voco The Shelby – Myrtle Beach and experience a new side of the Myrtle Beach oceanfront.