Opening May 2025: Experience Something Extraordinary

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Everything You Need. Everyhting You Want.

Amenities & Services

Every detail is crafted to enhance your stay. Whether you're here for a beach getaway, a business retreat, or a wedding celebration, our amenities ensure a seamless blend of comfort and luxury:

A beachside resort featuring a pool, palm trees, and people relaxing under cabanas; a tall building is in the background.

Outdoor Pool Oasis

A vibrant scene and an energetic invitation to play in the sun await you at our pool deck featuring our spacious, outdoor pool and lazy river. With views of the sand and surf, this is the perfect oasis to start or end your beach getaway.

Outdoor tiki bar with straw roof, surrounded by chairs and palm trees, near the ocean with striped umbrellas and surfboards for decor.

The Shelby Beach Club

Experience the ultimate Myrtle Beach vibe on our outdoor pool deck, where the ocean breeze and rhythmic waves set the perfect scene. Unwind with a refreshing cocktail at The Shelby Beach Club, our vibrant tiki-inspired bar by the shoreline. With lively music, friendly service, and delicious lite bites, you will quickly discover why beach life truly is the best life.

A person practices yoga on the beach at sunset, striking a tree pose against a serene ocean backdrop.

Activities

Discover endless opportunities for fun and relaxation at our oceanfront hotel. From invigorating daily yoga sessions to thoughtfully curated events and activities, there’s always something exciting to experience at our lively seaside retreat.

A dog stands on a sandy beach with waves gently washing over its paws, basking in the soft glow of the sunset in the background.

Pet Friendly

Bring your four-legged friend along on our coastal vacation. A non-refundable $75 fee is required per dog, per stay. The pet weight limit is 30 lbs. Two dog maximum is allowed.

The image shows a gym with treadmills, dumbbells, a patterned wall, fluorescent lighting, and a storage cabinet with additional weights.
The image shows a gym with exercise machines, wall cabinets, towels, and windows with blinds in a well-lit room.

24-Hour Fitness Center

Stay in shape during your stay and access our fitness center featuring treadmills, exercise bikes and free weights.

The image shows a modern bar with high chairs, pendant lights, and a well-stocked counter, featuring a stylish and contemporary design.

The Shelby Bar & Café

Savor the perfect mix of a relaxed atmosphere and mouthwatering cuisine at The Shelby Bar & Café. Delight in our American-inspired menu featuring classic breakfast favorites including curated coffee, hearty lunch options, and creative dinner selections. Unwind after a day of adventure with expertly crafted cocktails and a wide variety of brews. Open daily for breakfast, lunch, and dinner.